Sunday, August 27, 2006

The Office wins best comedy, but...


hmm, well the office won best comedy series tonight at the emmys, but haven't we seen this before?

you can't help but notice the parallels between the two offbeat comedies. i'm a huge fan of both, but part of me worries the office looks almost entirely like arrested development did two years ago. i'd say that they each appeal a lot more to the younger demographic rather than the baby boomers for sure, which typically seems to mean trouble somewhere down the line. that's pretty clear to me just in watching my parents' reaction to an episode sampling of each, heh.

i'm hoping NBC will do right with the office where fox did wrong with arrested development, as well as ABC dropping the bomb with sons & daughters earlier this year. i think it's all about marketing, really. good things are happening surrounding shows being released on iTunes, as well as web-only features and promotion. i think it's important to note that fox's devotion to MLB playoffs often times hurts the network (and its struggling programming) as much as it earns them money from baseball fans. often fox would show a handful of AD episodes, only to go on a 6 week hiatus to allow the MLB postseason to play out, which largely abandoned non-baseball fans long enough to make them forget about coming back.

i see them having enough content with the basic framework of the office to last a solid 5 seasons. i say that because the writers are creative and versatile enough to keep the show fresh long enough to keep us coming back again and again. for me, scrubs is the best example of a quirky offbeat show that has exhausted its ability to be consistently funny. if the office starts to sell out to achieve larger, more mainstream traditional sitcom type crowds, audiences will see through it quickly and change their opinions on the show entirely.

all told, winning the best comedy series emmy at least bought arrested development more time, and i'm sure the office's win will do the same for it. huzzah.

--justin

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